LEGO Store London Opening with Lester and Mayor Sadiq Khan The new London Leicester Square LEGO Store is now open! And here's brickednexus's viewpoint... Dubbed as the largest LEGO Brand Retail Store in the world, the new flagships store measures 5,420 square feet in over two floors! With a store that big, it only makes sense to go big as well when it comes to promotions. Here are a few pics: #LEGOStoreLondon Bus #LEGOStoreLondon Taxi Lester in Leicester Square Station Lester, the official mascot of the brand new LEGO Store, is featured heavily in the promotions, and as you will see later, in the store design as well. T he quintessential gentleman is a big help from the countdown to the grand opening event itself. Lester was reported to spark an unexpectedly huge interest among brick fans that the initial plan of featuring him only in print and as an actual mascot was refined the last minute to convert him into brick form as well (more on this later). Lester in the Grand Op...