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Lester [40308] ( Photo by: Poncemel Ardiente ) Finally! Lester! The rumors are true! As reported  almost a year ago ( yes, it has been almost a year since the biggest LEGO Store in London has opened ), more Lester minifigures have been released! In case you have forgotten,  Lester is the official mascot of the LEGO Store London. He wa s featured heavily in the grand opening promotions, and also in the store design. The quintessential gentleman was said to spark an unexpectedly huge interest among brick fans that the initial plan of featuring him only in print and as an actual mascot was refined the last minute to convert him into brick form as well. During that time , there were only 275 ultra-exclusive Lester minifigures produced ( no thanks to the limited and previously discontinued bowler hat piece ).  During the opening promotions, Lester can only be randomly obtained via a scratch card after a £55 (or more) purchase. He became super rare that a Lester minifigure was ...

LEGO Store London Opening with Lester and Mayor Sadiq Khan The new London Leicester Square LEGO Store is now open! And here's brickednexus's viewpoint... Dubbed as the largest LEGO Brand Retail Store in the world, the new flagships store measures 5,420 square feet in over two floors! With a store that big, it only makes sense to go big as well when it comes to promotions. Here are a few pics: #LEGOStoreLondon Bus #LEGOStoreLondon Taxi Lester in Leicester Square Station Lester, the official mascot of the brand new LEGO Store, is featured heavily in the promotions, and as you will see later, in the store design as well. T he quintessential gentleman is a big help from the countdown to the  grand opening  event itself. Lester was reported to spark an unexpectedly huge interest among brick fans that the initial plan of featuring him only in print and as an actual mascot was refined the last minute to convert him into brick form as well (more on this later). Lester in the Grand Op...

Lester Crossing the Tower Bridge ( Photo grabbed from: https://www.facebook.com/pg/LEGO/photos ) Great news UK brick fans! There's another way to join Lester and get an exclusive look of the world’s largest LEGO flagship store on 16 November, before it’s open to the public! Evening Standard has four family tickets to give away to five lucky readers! To be entered into the prize draw, simply f ollow @ESLifeandStyle  on Twitter. Then, RT (ReTweet) clearly designated competition tweets  on Twitter, like this and this . Promotion closes at 10:00 on Monday, 14 November 2016. Winners will be selected at random after the closing date and will be contacted by Direct Message on Twitter later that day. For more details, including the official Terms and Conditions, click here . Good luck!

Lester in the City ( Photo grabbed from: https://www.facebook.com/pg/LEGO/photos ) The official LEGO Facebook page has just announced an online competition giving UK brick fans an opportunity to join Lester and  get an exclusive look of the world’s largest LEGO flagship store on 16 November, before it’s open to the public! To get a chance to win four tickets to Leicester Square, London special guest event on 16 November from 18:00 to 20:00, a ll you have to do is upload pictures of your LEGO Minifigures within a fun and entertaining London theme or setting to the LEGO social media channels at www.instagram.com/LEGO or www.facebook.com/LEGO , or Twitter using the hashtag #LEGOStoreLondon . There is no limitation of the amount of images you can enter.  The criteria used for judging will be 50% for o verall coolness and originality, and 50% for u nderstanding of the competition theme (the need to do something London-like). Deadline for the submission of entries i...

Lester ( Photo grabbed from:  https://www.facebook.com/pg/LEGO/photos ) The official LEGO Facebook page has finally revealed Lester, in all his brick glory. Meet Lester, the official mascot of the brand new  London Leicester Square LEGO Store, which opens on 17 November.  The press release stated that the  quintessential  gentleman minifigure will be helping in the countdown of the eagerly awaited monumental event. Dubbed as the largest LEGO Brand Retail Store in the world, the new flagships store measures  5,420 square feet in over two floors! And of course, it  won't be complete without the famous Big Ben. A huge model made from more than 200,000 bricks , and towering for about 6.53 meters high, is currently being built . The clock face is said to be working and is illuminated at night. The store also promises exciting new and exclusive LEGO experience. For more details, head on to the official LEGO Facebook page or to LEGO.com .

Lester ( Photo grabbed from  http://stores.lego.com/en-gb/stores/uk/london-leicester-square ) Mark your calendars! The new London Leicester Square LEGO Store will open on 17 November! Dubbed in their official press release as the largest (5,420 square feet in over two floors) LEGO Brand Retail Store in the world, the new Leicester Square Store is scheduled to open on 17 November. A tea-loving mascot, unique to the store, is also set to debut, and he is aptly named Lester (exclusive minifigure?!). If the quintessential gentleman looks a bit familiar, you might have seen him on the announcement teasers on the store's construction barriers. Big Ben (Photo grabbed from http://stores.lego.com/en-gb/stores/uk/london-leicester-square ) For the iconic model, the new store won't be complete without the famous Big Ben. A huge model (largest ever at 6.53 meters high!) is currently being built, and it's made from more than 200,000 bricks. Not only that, it works as well! And the clock...

Royal Guard Announcement A new LEGO Store is coming soon to the heart of London’s theatreland, Leicester Square! Back in May 2016, it was announced that the construction of a new store in the United Kingdom  ( 37th in Europe)  has started. Specifically, it is located at 3 Swiss Court, London, with the postcode  W1D 6AP (just in front of  M&M's World! ),  covering 5,420 square feet in over two floors . The official press release said that the  flagship store  follows the recent unveiling of the LEGO Store in the Les Halles district of Paris, France, and the Asian flagship store in Shanghai, China (translation: the store will be massive!). A recruitment drive has also commenced along with the construction, and is currently still ongoing. Head on to  https://www.lego.com/en-gb/careers/search-jobs  for more details. Almost Done?! It has been over a month since I last visited Leicester Square, so imagine my surprise when I saw that the st...